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In the midst of their year-long, multi-city tour, Dewar’s reached out to Assembly Design Studio to locate a space in Boston that could accommodate their two week long tasting and educational event. It was mandatory that Dewars find a venue that could accommodate their elaborate set up and allow that set up to remain stationary for over 14 days. Dewars Discovery Series hosted two events a night for a total of 28 sessions. The set up of this event was very specific and needed to be in line with all other events in the series so that the message of the brand would stay consistent. Assembly located a 7,000 square foot loft and worked with the city to secure all necessary permits in order to deliver a successful experience for all involved.



  project management


Dewar’s Branding Event